Web Design & Development, SEO, Paid Ads (PPC)

Regardless of industry, it’s almost guaranteed your website is the main driving force behind your overall marketing strategy. Sit there and think about it – how many potential customers visit your website before they ever set foot in your office? And how many of your print materials such as business cards, pamphlets, email signatures feature your website? It’s likely that they all do, further solidifying the importance of web design and development. That’s because if your website – your most powerful tool for attracting, informing, and attaining new clients – isn’t correctly presenting your brand to the world, you’re likely missing out on growth opportunities.

Contact us today to get started on your brand's online presence.

SEO (Search Engine Optimization) is the process of optimizing a website, both on and off the site, for search engines. Search engines such as Google are always going through websites to determine what they are doing and what they are about. Google then uses that information along with many other factors to determine where the website should rank for specific terms a user will search.

Content is King. Good quality content keeps potential customers on your site. Not something to be underestimated, copywriting requires a strong understanding of both the audience and subject matter in a way that gets information about your product or service out there without boring the reader to death.

PPC is a term used when talking about paid ads. It is the initial ad on Google that is paid for by the click. There are more ways to run your ads, such as paying for impressions or in a case like Facebook, by the action, but PPC is the general term used to describe running ads online.

One great advantage of PPC is that you can get in front of your market faster. SEO can take time, but combining SEO with PPC makes your internet marketing more effective and allows for quicker returns.